With a career in the real estate industry spanning nearly two decades, Norma Lira brings a keen sense of responsibility, solid professional standards, and an excellent track record of dependability to her craft. Licensed in 2000, first in California, then in Texas, Norma brings a wide breadth of experience, working both as a loan officer in the past and now as a Realtor. Embarking on a career in real estate by chance, Norma recalls when her father’s Realtor changed her family’s life by showing him how to invest in real estate. Watching her father’s success and the financial stability that developed for her family, Norma began dreaming of her future in the business. Seeing herself develop a true passion for real estate as she began assisting her father in preparing and managing the investment properties he bought, Norma continued her career path, earning real estate and mortgage broker licenses. Since those early days, she has trained and worked in all areas of the profession, from loan originating to becoming a sales director to co-owning her own real estate business, Lira Realty Group.
With the belief that real estate is in her DNA, Norma has gone above and beyond the traditional standard of training, earning multiple designations. Because of her extensive experience and training, Norma has provided her clients with the best service possible, launching her to the top of her profession. Among the many accolades Norma has achieved, she has been most proud of the multi-year recognition by the NAHREP (National Association of Hispanic Real Estate Professionals) as one of the Top 100 agents in San Antonio and top 250 nationwide. She is equally proud of being recognized by the San Antonio Business Journal as one of the top 25 agents in the city for the last four years and by her brokerage, Keller Williams Heritage, as a top-producing agent over the last 6 years . Norma is proud to have called San Antonio home for the last decade. As a sister to four siblings, Norma highly values time with her husband and kids, watching movies, finding great new restaurants, and traveling to destinations such as Mexico and South America.